Watch me ramble about producing video projects.
I decided to start this ad differently than all of our previous video ads. I set up a creative round table with diverse non-creative employees and presented 4 ideas, one was very cheesy-campy like Education Connection usually does, and that was everyone’s least favorite. This Anywhere concept was actually the second favorite, the top was a very serious indeed-type of message that we just felt was a little too much in the other direction for our brand. I wanted something that was very diverse and thought out, and this is the final product. Currently running on connect tv, drtv and youtube.