I undertook the exhilarating task of revitalizing the brand identity of the beloved “EducationConnection.” This venture encapsulates a comprehensive modernization, starting with a contemporary reinterpretation of the iconic logo. Alongside this, I ventured into the realm of animation, crafting a dynamic animated version that breathes new life into the brand’s essence. My journey extends further as I meticulously constructed brand guides that place users and the demographic at the heart of the design, ensuring that every facet resonates with the audience. These guides served as the foundation for implementing the reinvigorated brand across a spectrum of digital media assets, shaping a narrative that revitalizes the EducationConnection experience for a new generation.