01Creative Director · Designer · Builder
Lonnie
King.
I make the work, and the systems that make more of it.
17 years of brand, campaign and product creative for education, insurance, e-commerce and startups. Still hands-on, from the first sketch to the final file.
Open to full-time roles & freelance · Snohomish, WA · Remote-friendly
17 yrs
leading and making creative, in-house and freelance
−58%
creative budget, with output going up (adHere)
60%
less time to produce organic content, via an AI workflow I built
+20%
ROAS after a brand evolution (EducationDynamics)
15+
brand properties governed in one system
Brands & teams →
Adwerx
Inman
EducationDynamics
adHere
Woman Up
SphereBuilder
Wantzit
02Selected work
Work, with receipts.
The creative engine at adHere
Self-serve generators, Claude-based design systems and an AI testing dashboard that let non-designers ship on-brand work, and kept the team on the big stuff.
−58% creative budget
60% faster content
My role: built it · ran it · still made the work →
Turning lead data into a creative source of truth
~8% conversion lift · 10%+ gross profit on one test
03Freelance & contract
Hire me for a project.
Through my studio, Lonnie King Designs, since 2007. Pick the shape that fits:
- Project
- Monthly retainer
- Fractional CD
Snohomish, WA
working
everywhere
04About
Director by title. Maker by habit.
I’ve led remote creative teams at EducationDynamics and adHere, and run my own studio on the side since 2007. Along the way I co-founded Wantzit, a wishlist and gifting app, and designed and built it from zero. I still make a lot of the work myself.
In my hands daily
- Figma
- Adobe CC
- Premiere
- After Effects
- Claude Code
- Midjourney
- Runway
- Firefly
- Next.js
- n8n
Things people have actually said.
“The quality of our social media creative has just improved tenfold since you came onboard.”
— CEO · Social creative
“You are honestly the best boss I’ve ever had.”
— Creative team member
“Can’t we just clone Lonnie?”
— Co-worker
“Are you like, some kind of artist or something?”
— A random 2nd grader
05Let’s work together
Hiring? Or have a project?
Tell me a little about it and I’ll get back to you within two business days.