I undertook the branding and landing page design project for a non-profit organization called Alpha-Gal Living. This proved to be a challenging endeavor, given that Alpha-Gal is an allergy triggered by a tick bite. My approach had to steer clear of focusing solely on allergies or bugs and instead concentrate on understanding Alpha-Gal Living’s core objectives and how they wished their audience to perceive their brand emotionally.

Moreover, Alpha-Gal can affect individuals across various demographics, making it even more imperative for me to craft a design that resonated with a wide audience. Through attentive listening to my clients’ needs, I discerned their desire for a platform where those afflicted by Alpha-Gal could find solace, information, and a sense of community.

I believe I successfully conveyed this vision through their branding and landing page design, much to the client’s satisfaction.