Social Media
I’ve had the privilege of spearheading the creative for a myriad of engaging and impactful social media campaigns across various industries and brands. I’ve decided to create a collection in the accordion below of some of the projects to show the diverse range of industries and demographics. From organic content to meticulously crafted paid advertisements, my passion lies in harnessing the power of social media to tell compelling brand stories. Each project reflects a blend data-driven insights, and a deep understanding of these digital landscapes like Facebook, Instagram and TikTok. Want to know why some of these ads aren’t aesthetically pleasing? Learn why here
Education Ads
Education Ads: I’ve recently been part of revamping an education digital marketing social media campaign, with consistent A/B testing and matching the ads to the demographic and current trends, we’ve been able to surpass anticipated profit margins by 45%.
Findings: Even though it hurts my creative heart, the demographic in this case is drawn to ads that I personally find un-appealing. That is trick in digital marketing, knowing that you are not the demographic and creating assets that target the right individual, even when it’s not to your personal taste.
SphereBuilder
SphereBuilder is a real estate tech start-up that helps agents, brokers and MLS with their digital marketing endeavors
Demographic: Real estate professionals, gearing 40s+
Goal: Ensure the product is comprehensible within the brief moments we hold the viewers’ attention.
Findings: Ads with blue performed better, as well as ads with faces compared to just hands and devices, also ads that had a subject that appeared older than 40.
Creative Covid Work Arounds
The story: Once upon a time a little thing called “Covid” was shutting down the world, and a certain Creative Director had to figure out how to make social video content with no budget and no access to talent, her solution? A mix of stock and using the only talent she had on hand… herself and her own family. The videographer? Her husband or a tripod.
Findings: I am not an actor, my husband is not a videographer, it is pretty difficult to get dogs to cooperate, and Covid was horrid, let’s not do that again.
Random Static Ads
The Education Connection Issue
Education Connection had a couple of ads years ago that were campy and popular, even to this day, people recreate and mention these ads. The problem? Education Connection doesn’t own the rights to the ads.
My solution: subtly referencing those ads, especially in organic posts as much as possible to bring them back to top of mind. Also duplicating the same “campy” feel and colors in other assets.
