Case studyWantzit · Co-founder
Wantzit, from zero.
A wishlist app built for how families actually shop.
Results at a glance
3
platforms shipped: web, mobile and a Chrome extension
[#]
[users / wishlists / items saved]
Any store
save products from anywhere, not just Amazon
01The challenge
Gift lists all over the place.
Wantzit started with a very parent problem. Kids send a stream of random product links, and relatives ask for wishlists that only work if everything comes from Amazon. There was no easy way to save things from any store in one place and share the list with the people who need it.
02My role
Brand and UX, end to end.
I own the brand and the user experience end to end: identity, visual design, UX/UI, the frontend, and marketing and social. Matt owns the backend and infrastructure.
03Process
How it came together.
01
Brand
A bright, playful identity with a six-color palette built for a product that’s about gifts and happy moments.
02
UX
Flows for saving from any retailer, organizing lists and sharing them without friction.
03
Build
Designed in Figma and built in Next.js and React Native, so design decisions went straight into code.
04
Keep it working
Stores change their sites all the time, which breaks product scraping, so keeping the data pipeline healthy is ongoing work.
04The work
What it made possible.
05What’s next
We are still working on WantzIt, we are constantly evolving and adjusting the UX and backend.
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