Work by type04 projects
Brand & identity.
Identities, rebrands and guidelines built to scale past launch day. I start with who the brand is for, then build a system people can actually use.
Available for freelance
Need a brand or a rebrand?
Positioning, logo, visual system and guidelines.
01 / 04
adHere refresh
I modernized adHere’s brand and took an outdated company’s voice and made it fresh and cohesive.
Deliverables: website · brand guidelines and quick-reference sheets · social graphics · one sheets · presentation templates
URL: adhere.com
02 / 04
Alpha-Gal Living
Alpha-Gal Living is a non-profit supporting people with alpha-gal syndrome, an allergy triggered by tick bites. Instead of leaning on allergies or bugs, I built the brand around what the organization wanted to be: a place to find comfort, information and community. Because alpha-gal affects all kinds of people, the brand needed broad appeal.
Deliverables: tone of voice · logo · typography · color palette · imagery direction · landing page design
03 / 04
CannaBlendz packaging
Bright, playful packaging and a few other pieces for CannaBlendz, made with the wonderful Beth Brant.
04 / 04
Logo wall
A grid of logos I’ve designed.
Rebuilding creative for scale
+20% ROAS · −40% turnaround →