Work by type04 projects
Web, product & UX.
Sites, apps and ad products, designed in Figma and often built in code. Everything here was made to convert, and then tested to prove it.
Available for freelance
Need a site, app or landing page?
UX in Figma, built in code or handed off clean. Designed to convert, then tested.
01 / 04
Product UX & prototypes
I design apps, dashboards and ad platforms, and prototype them the way a front-end developer thinks about a build: components, states and auto-layout that mirror real flexbox, so handoff is smooth. Featured: Saved.ai, an AI marketing platform (interactive prototype with animation, components and variants), and Twygs.
Tools
Figma · Figma Make · Claude Code · Adobe XD
02 / 04
Landing page redesign
Education Connection had stuck with the same landing page for years, a digital relic nobody wanted to touch. I rebuilt it around a step-by-step form that walks people through the funnel, a clean modern look and a thumb-friendly mobile layout, and kept it on brand.
+16–20%
conversion
Education Connection
03 / 04
Ad products
Two ad products, redesigned from the user’s side first. For the exclusive ad product I used design thinking: brainstorming, journey mapping and UX research into how people actually used it. The bootcamp ad product was driven by analytics and competitor research, with a neumorphic interface built entirely from SVG, so it has depth without slowing the page down.
+10%
ROAS · +15% engagement · +20% applications
Exclusive + bootcamp ad products
04 / 04
SEO turnaround
After the 2023 layoffs I inherited the SEO channel: dozens of sites and almost no budget for new content. I’m a creative leader, not an SEO manager, so I started where I’m strong. I redesigned the UX of our top revenue sites, dug into the data to find the underperformers, optimized the content we already had, cut what wasn’t working and redirected its traffic to what was. The two top sites doubled their traffic and lead revenue in two months, and cost per lead dropped across the business unit.
Personal bonus: forced out of my creative nest like a reluctant fledgling, I strapped on my business-thinking overalls, dove into Excel pivot tables, and proved to myself that my marketing chops go way past making things pretty.
+200%
traffic and lead revenue in two months
Top two sites, lower cost per lead across the unit
Wantzit, from zero
Co-founder · brand, UX and build →