Work by type05 projects
Campaigns, social & video.
Paid and organic social across TikTok, Snapchat, Instagram, YouTube, LinkedIn, Facebook and Google, plus display ads and video. Good social storytelling starts with data, gets shaped by culture, and scales through smart systems.
Available for freelance
Need ads that actually perform?
Paid social, creator content and ads, edited myself in Premiere, After Effects and CapCut.
01 / 05
Education & Insurance social ads
Revamped social campaigns for acquisition with rigorous testing of formats, visuals and copy, which significantly improved engagement and ad relevance scores too.
+45%
over projected profit margins
02 / 05
Real estate campaigns
For SphereBuilder, I tested color palettes and talent for an audience of real estate professionals 40+. Blue tones and authentic faces drove higher engagement, and talent 40+ boosted trust and conversion. Also: Bright MLS + AdBuilder launch ads and DirectOffer social.
03 / 05
Education Connection social
Referenced the brand’s well-known legacy commercials in organic posts to reclaim that association, and recreated their campy look in new assets (the Halloween costume post is a favorite).
04 / 05
House & display ads
Display and house ads for Inman and Luxury Connect, including the “If it’s happening in real estate, it happens here” and “Your right audience is right here” campaigns.
05 / 05
Video
I lead video from concept through production, edit a lot of it myself in Premiere, After Effects and CapCut, and art direct lifestyle and campaign shoots. Bringing more of the work in-house kept quality high, saved about $75,000 a year and improved cost per acquisition. During COVID, with studios off-limits, I kept content on schedule with stock footage, in-house resources and minimal setups.
$75K
saved per year
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